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about us

Bchira Tova
Bchira Tova was established in 2007 to help people recognize and fulfill their potential in their studies and employment, through an in-depth examination of various professions, one's personal qualities and preferences.

How to make the right choice?
The guidance and direction offered by Bchira Tova provides the tools for making the right choices in education and employment, through a process of examining characteristics, values, abilities and personal inclinations. This counseling offers clarity regarding the suitable choice and resultant peace of mind. In addition, the counseling at Bchira Tova exposes the client to a wide range of vocations and provides a practical work plan for implementing the decisions.

The future begins now
Acquiring information and tools for choosing a profession is important for several reasons: a decision about studies and employment can have a very long-range effect on us; we invest time, energy and money in any path we choose, which is why it's best to invest them in the right path, and, fnally, the right choice will save us from repeat deliberations if a wrong choice is made.
 
Accessibility and service
The values underlying Bchira Tova are accessibility to varied groups of people and service that goes above and beyond. These values are based on the vision guiding Bchira Tova: offering direction and guidance to young people and adults alike, who face a choice, wherever they are, even if they had not come on their own, to help break a "vicious cycle" and find those points in which the ideal meets reality.

Accessibility is expressed in the wide range of possibilities aimed at addressing people's different time, place and price needs. It can be workshops given in different places in Israel, a do-it-yourself book of guidance, interactive counseling through e-mail or personal consultation.
 
Commitment to above and beyond service is manifested in helping the client come up with creative solutions to various situations, guaranteeing the client's satisfaction with the results and enabling him/her to maintain the relationship with Bchira Tova through questions and counseling even after the sessions have ended, free of charge.
 
About the site owner
My name is Heftsi Rublin. My background includes studies in humanities, teaching, investigative reporting and the study of human resource management. I established Bchira Tova in 2007 in realization of the need for a systematic directional program for young people as an integral part of their senior year of high school or during their military or national service.

 


 
 

Realizing also the need many people have for career change guidance, Bchira Tova provides personal counseling for all ages, at every stage of career choice. The responses received from participants in the personal counseling and in the workshops encourage me to continue helping both youth and adults to make the choice that is right for them.
 
 

 
 בחירה טובה - חפצי רובלין    טל. 02-9919070,   052-3493113     בית שמש     heftsi@bchiratova.com 
 

Design: Edna Ricklin's studio

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